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women in pop
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Women in Pop

Case Study

women in pop spread

Intro

I chose this project because I had the most fun with it during my sophomore year. It aligned with my vision perfectly, and I had a lot of fun with it because I had a lot of creative freedom. I turned this zine into a website because I saw it functioning as something both aesthetically pleasing and educational. Truthfully, I did this because I wanted to have fun with it. Not everything needs to have meaning — and it’s girly pop, boots! 

Content

  • Vinyl Record split in half with “Women in Pop” written on it.
  • It might spin?
  • Eras, About, and Archive are clickable words to take the user to those pages.
  • A smaller version of the Vinyl Record, it will sit in the dead center of the footer.
  • Might add scribbles around it.
  • Eras will have 50’s, 60’s, 70’s, 80’s, 90’s, 2000’s, and 2010’s under it to link to those specific pages.
  • Will also include links back to the About and Archive.
  • Intro
    • “The idea of a female pop star has always existed to be some kind of role model; a blueprint of how young girls should dress, act, feel, and grow up to be exactly like. They stay plastered in their era of arrival, like statutes in a museum that replicate a certain moment in time. This was how we dressed back then; this was who we idolised. As each new generation of youth flips over like clockwork, what it means to be a female role model changes. Being overly sexualised has turned into owning your sexuality, G-rated love songs have turned into emotional turmoils and political statements are more in vogue than actual fashion. Since the late 2000s, female pop stars have been changing to please the new teenager and have gone against all traditional norms while doing so. No longer are our idols trying to change us; instead they’re sending the message that we’re more than okay just the way we are. They’re humanising themselves, ditching the cookie-cutter aesthetics for broken, vulnerable beauty and making art out of their struggles. They’re our older sisters, our friends, our leaders; and they’re redefining an entire industry.”

 

  • Featured Artist
    • PinkPantheress
    • March, 2026
    • Victoria Beverley Walker, known professionally as PinkPantheress, is a British singer-songwriter and record producer. She is known for her rap-singing style, diaristic lyrics and eclectic mix of genres including alternative pop, drum and bass and UK garage, often sampling music from the 1990s and 2000s.
    • 2020’s (Year she represents)
    • Image of her debut studio album “Heaven Knows”
    • Image of Pink in a black and white, collage and halftone style and her signature.

 

  • Eras
    • Visual Timeline including the 50’s, 60’s, 70’s, 80’s, 90’s, 2000’s, and 2010’s.
    • They will be in a bold helvetica typeface, big enough for users to click on and take to a specific year.
    • Each year will include a small subtitle (e.g 80’s “Big hair, big dreams, and even bigger voices.”
    • Will include small doodles and scribbles.

 

  • About
    • “Ever wondered why this website exists? Check out our zine to dive into the origins of this project and learn more about the creator!”
    • Doodle that points to Zine “Click me for More!”
    • Small Photo of Zine

 

  • “Pick a decade. Meet your new favourite”
  • Includes 50’s, 60’s, 70’s, 80’s, 90’s, 2000’s, and 2010’s
  • Pick a year, and you will be taken to a page with multiple female pop artists from that decade:
    • 50’s: Connie Francis, Ruth Brown, Brenda Lee, Doris Day
    • 60’s: Aretha Franklin, Lesley Gore, Diana Ross, Petula Clark
    • 70’s: Cher, Donna Summer, Gloria Gaynor, Olivia Newton-John
    • 80’s: Madonna, Whitney Houston, Cyndi Lauper, Janet Jackson
    • 90’s: Mariah Carey, Brandy, Shania Twain, Monica
    • 2000’s: Britney Spears, Beyonce, Rihanna, Nelly Furtado
    • 2010’s: Ariana Grande, Lady Gaga, Taylor Swift, Katy Perry
  • You can also click on the artists themselves and be taken to their Artist Profile Page which includes their bio, breakthrough, debut album, and cultural impact.
  • Small doodles will be included, as well as images in halftones!
  • About this site: This all started with a zine. For a university project, I created a print zine exploring the most influential women in pop music from the pioneers of the 1950s all the way to the icons of today. It was one of the most fun things I’d ever made, and when it was done, I didn’t want to stop. So I didn’t.
  • Women in Pop is a website that does what I always believed was possible but rarely seen done: being aesthetically pleasing and genuinely educational at the same time. Who says it has to be one or the other? Too many music history resources are dry, dense, and boring to look at. And too many pretty websites have nothing real to say. Every artist profile here is researched, and wrapped in a visual world that actually does these women justice because they deserve both the depth and the glamour. Whether you’re here to discover an artist you’ve never heard of, fall deeper in love with one you already know, or just spend time somewhere that feels as good as it looks, you’re in the right place. This site is for the girls. It’s for the gays. It’s for anyone who has ever felt seen by a pop song.
  • About the creator: Hi, I’m Italia, a 21 year old rookie designer who creates things for the love of it. My rule is simple: if it’s not fun, I drop it. And if I’m passionate about something, I don’t stop. Women in Popis proof of both. It started as a sophomore university project, turned into something I couldn’t put down, and eventually became this website. I’m still at the beginning of my design journey, but I’ve always believed that passion makes up for experience. This site is what happens when you give a pop music obsessive a design brief and zero intention of keeping it boring.
  • Small doodles will be included, as well as images in halftones.
  • Link to full zine?
  • A simple, scrollable grid of past featured artists, each one is a card with the same format as the Featured Artist section on the homepage, just archived.
  • Each card should include:
    • Month & year of feature
    • Artist name
    • Era badge (which decade she represents)
    • A 2–3 sentence bio blurb
    • A debut album image in halftone style
    • An artist image in black & white collage style
    • Their signature
  • December 2025: Slayyter (2010’s)
  • January 2026: Chappell Roan (2020’s)
  • February 2026: MARINA (2010’s)

Site Map

Site Map

Personas

Wireframes

I was pretty ambitious with my paper wireframes. I had a lot of different ideas and wish I could have applied them all to my final. I wanted the website to feel very editorial and magazine-like. And yeah, hella pink. At the time, I wasn’t sure what colors I wanted to use, but the placement was there. 

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Prototype

I love playing with Figma, so this part of the project was pretty fun. I kept going back and forth with color, but I’m overall pretty happy with he ones I chose. I did have to chnage up the colors for my About Page, since they were contrasting pretty badly. I also had to remove a lot of stuff, because WordPress is actually really annoying. 

Figma-prototype

Final Website

Overall, I’m happy with my final site… but only on Desktop. WordPress is interesting, but not my favorite and I never want to touch it again. Anyway, I think my final site is very cutesy and hyper-feminine, and it’s everything the zine would be is it were ever turned into a website. I also just like how I was able to make it super fun instead of a corporate nightmare. 

Conclusion

In conclusion, this was supposed to be made for desktop only. It was really interesting turning my zine into a website. I liked how my Figma mockup turned out and would’ve stopped it there. I enjoyed making the archive posts and adding things that weren’t in my original mockup. In the future, I would never touch WordPress again and probably pay someone else to do it for me. Or code it myself. 

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women in pop